I am really digging the new redesign of the infamous Chiquita Banana.

DJ Neff created a campaign that included these fantastic sticker illustrations, Facebook integration and a microsite with viral videos, a sticker generator and a 3D flash game.

Design:Related recently interviewed him about the design process, the beauty of a client that says “make bananas cool” and the importance of brand equity.  Check out the interview here.

Client: Chiquita Banana
Campaign Name: Eatachiquita
Creative Direction: DJ Neff, Mark Krajan
Art Direction: DJ Neff
Designers: Hillary Coe, Luis Gonzalez
Contributing Designers: Dyanna Csaposs, Nick Perata, Roscoe Ferguson
Developers: Neil Katz, Chris Isom, Isaac Dettman
CG Developers: Kyle Figgins, Ryan Kaplan, Steve Han, Gene Arvan
Production Company: The Famous Group