In 2004, I moved across the pond to open the London office for a creative consulting firm.  I used to fly Virgin Atlantic every three weeks back to NYC in order to spend some time with my husband.  I always had a great experience and thought that their customer service was above and beyond their competitors.

So naturally, when I heard they were launching Virgin America, I got excited.  That said, I haven’t had the chance to fly them.  Recently, I was browsing their site as I planned an upcoming trip to LA.  I logged onto “Elevate” their loyal program and nearly booked my ticket.  Their fares were competitive but their flight times were not ideal.  I decided to hold off on booking my trip.

The next morning I woke up and there was an email from Virgin America.

Subject: “Try us, you’ll like us. Even more with 30% off.”

I was sold.  I found a flight for $90 each way coming out to $201 roundtrip with taxes.

Smart marketing folks.